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Slkor takes training for its agents-- "Bring in" and "Go out" all-round guidance mode

release time:2022-08-23Author source:SlkorBrowse:86

Despite the adverse impact of the pandemic, Shenzhen SlkorMicro Semicon Co, Ltd. (www.slkoric.com) has developed rapidly. Mr. Song Shiqiang, general manager of Slkor, said that this is the result of the hard work by Slkor’s staff and the solid strategy layout in the early stage. In order to do a good job in reserving channels for Slkor’s compound growth, the training for Slkor’s agents has been carried out intensively, constantly optimizing the training methods and deepening the training contents. Slkor has been taking the "bring in" and "go out" strategy for the training of its agents. "Bring in" means that the PMs and sales engineers of the agents come to our company slkor to visit and study the research and development, the whole process of production line and the training of product knowledge. "Go out" means that slkor’s business director leads an engineer team to the agent company for training, and solves all kinds of questions and problems, which reflects Slkor's attaching great importance to its agents.


                Shenzhen SlkorMicro Semicon Co, Ltd. (www.slkoric.com) was established on June 08, 2015, and Slkor’s technical team members come from Tsinghua University and Yonsei University.


Shenzhen SlkorMicro Semicon Co, Ltd.


Slkor (www.slkoric.com) has a complete product line ranging from the industrial applications to the military applications, SiC diode, SiC MOSFET, IGBT, the 5th generation ultra fast recovery power diode, etc. These products are vitally applied in electric vehicles, high-end equipments, communication equipments, electric power tools, solar photovoltaic systems and medical equipments and so on. For consumer products, we offer high and low voltage MOS, SCR, rectifier bridge, Schottky diode, ESD protection diode, TVS diode, general-purpose diode and triode, power management ICs, Hall sensor, high-speed optical coupler, crystal oscillator, etc. These devices are widely applied to smart phones, laptops, intelligent robots, smart home appliances, IoT and IoV, LED lighting, 3C digital products and other fields. 


 He Junju, business director of Slkor, invites the staff of Shenzhen Juyin Chuangxin Electronics Co, Ltd. to visit Slkor company ("bring in" strategy)



He Junju, business director of Slkor, comes to Hongjiesheng Technology Co, Ltd. to offer a training ("go out" strategy)


Slkors legal representative Song Shiqiang said the agents is a bridge between Slkor and the customers, the good or bad coordination between agents and enterprises will directly affect the survival and development of Slkor. For an enterprise, agents have become the most valuable resources in the current situation. Slkor's training for agents has the following four aspects of practical significance:


I. Agent training is a marketing means of low investment and high returns for Slkor

With the increasingly fierce competition in the electronics market, various types of marketing means are more difficult to achieve the desired effect. Moreover, due to the competition in the market, the profit of enterprises is gradually declining, while the marketing investment is increasing. Therefore, the low-cost and effective marketing strategy is the first choice for a company. Agents control the terminal, directly facing the consumers, and the terminal is the ultimate source of interests. Therefore, Slkor always makes efforts to maintain the agent team, and enhance their marketing power in the terminal, which has become the key to Slkors current marketing job. All this work is inseparable from the training for agents. Compared with the large amount of marketing investment, agent training is a small cost for an enterprise. However, the agent training can bring high returns in the terminal, and it can be said to be a marketing means of low investment and high returns.



Slkors general manager Song Shiqiang is licensing LCSC as an agent


II. The training helps to enhance the loyalty and trust of agents

In the face of the current market environment of oversupply and business pressure, agents usually have more considerations. They may often change their business products and lose interest in their original partners. And if the agents leave, its likely to make the enterprise suffer heavy losses at any time. Therefore, it is very important for Slkor to cultivate the loyalty of its agents. The training can not only help agents improve their business capacity and get additional benefit, but also reflects Slkors trust and attention to its agents, so as to play a great positive feedback effect. When the enterprise vigorously implement the agent training at the same time, the agents also feel the attention and investment from the enterprise, and then the agents will enhance the loyalty and trust to the enterprise.



Slkors general manager Song Shiqiang is licensing Hongjiesheng as an agent


III. The training will better improve the agent's marketing ability 

The agent training is also one of the most effective ways to improve the comprehensive competitiveness of channels and add value to channels. Through the agent training, we can unify the understanding of agents and carry out the will of Slkor; improve the agents management level; help agents train some relevant skills; stimulate the cooperation enthusiasm of agents, enhance the channel satisfaction and loyalty, so that Slkor is able to establish a strong cooperative strategic alliance with its agents.



ICube, a subsidiary of CEC, has become the authorized agent of Slkor


IV. Agent training helps enterprises to build the competitive ability of system

The current market competition has gradually become the competition of supply chain. Modern market competition attaches great importance to group operations rather than individual operations. The market competition not only needs the strong strength of the enterprises, but also requires the scientific division of labor to do the professional job as well as the communication and cooperation of high efficiency and low cost. Therefore, to some extent, enterprise competition is also the competition of resource integration (supply chain). The agent training can improve the downstream links of the supply chain, so as to comprehensively enhance the market competitiveness of the enterprise system. It can be seen that the training offered by Slkor is an important way to improve the marketing level and morale of the agent team. The full cooperation between Slkor and its agents is of great significance to the development of Slkor. Most of the time, the agent and the enterprise is limited to the communication of business, while the training has set up a platform for the further and open communication, which can be found in many aspects, such as values, cultural viewpoint, the sense of belonging and mission, so the training is very necessary for the agents.



 POLARISDN has become an agent of Slkor


"Slkor (www.slkoric.com) strives to become the leader of Chinas semiconductor industry". In recent years, Slkor has made impressive progress in research and development, continuously consolidating its market position in power device industry, and striving to realize the "domestic substitution" of semiconductors. In order to achieve the strategic goal of Slkors internationalization, the English website of Slkor (www.slkoric.com) was officially launched, marking that Slkor begin to enter into the international market. The products of Slkor can be used together with the products of Kinghelm (www.kinghelm.net), another company managed by Mr. Song, to bring customers perfect service and experience!




Song Shiqiang said that the semiconductor market is very big, and its suitable for everyone to develop together. Slkor and Kinghelm are willing to create a better future together with our agents!

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