In recent years, Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronic Co., Ltd. have been developing rapidly, and the popularity and reputation of the two brands "Slkor" and "Kinghelm" have been promoted a lot in the electronic information industry, which also facilitates the increasing sales volume. Mr. Song Shiqiang, the general manager of the two joint companies, believes marketing is the most important thing of all for a company. He once quoted the words from Ye Maozhong: The essence of marketing is to discover demands and then meet them. Demands emerge when supply and demand are no longer balanced. With conflict, we will design solutions and invent new products and with products, we must sell them. Products could resolve short-term conflict, while brand could resolve long-term one. The contents and value that the brand and product conveys to customers have somewhat played an essential role in market competition. Besides Kinghelm and Slkor do a good job in product R&D and manufacture, what’s the underlying logic of brand building? And is there any effective way to build a brand?

Song Shiqiang, general manager of Kinghelm and Slkor

According to Song Shiqiang’s analysis, the brand contains at least these aspects: brand means quality, brand represents positioning, brand is the customer trust, brand is the historical heritage, brand has the Midas touch, brand is value shaping, brand is life attitude, brand also symbolizes the corporate culture and ethics, brand is on behalf of the trend, brand shows one’s personality, and brand implies positive energy. Finally he said with laughing, brand represents the popular ostentation culture.

Mr. Song will make detailed analysis for everyone as follows.

Ⅰ. Brand means quality

Brand seems impossible without ensuring quality. The first thing occurring to our mind must be quality when deciding to buy a product. We may consider whether it is solid, durable, beautiful and safe or not, and we prefer a big brand even if its price may be a little higher especially for bulk merchandise.

At the beginning of the film Titanic, Ms. Ross’ suitcase of LV (Louis Vuitton) was fished out of the bottom of sea and it has so good a quality that it could avoid decay even being soaked in the deep ocean for decades. How excellent the quality is! Men who smoke usually use Zippo lighter to show off their taste and Zippo was bullet-proof in World War II, showing its durability and good quality. I love hiking when I was young, and a pair of Timberland shoes are quite durable and can be used for years, so they were called “tough shoes” jokingly. I think that we must have heard the story that Haier’s founder Zhang Ruimin smashed the refrigerator produced by his company. All above are examples that take the quality as the brand guarantee. 

The legendary Louis Vuitton suitcase fished out from the Titanic

For example, in service industry the star rating of hotel and Michelin rating of restaurant are recognized by professional organizations, which are the standard of service and guarantee of brand. I served as a CEO of a real estate company before, and I was called “expert of real estate” by proprietress in Huaquangbei. In addition, I was a VIP of Intercontinental Hotel, later I degraded as a VIP Vienna Hotel because I start my own business and established the two companies Slkor（www.slkoric.com） and Kinghelm（www.kinghelm.net）. And later I became a VIP of Home Inn due to more invest and less profit of my company. As I prepared to be a VIP of Sha-Xian Delicacies, Slkor and Kinghelm began to earn profits, so I immediately improved my life standard and I’m close to be a VIP of All Seasons Hotel. Of course, with the increasing brand influence of Kinghelm and Slkor, our products become hotter, and I will become various VIPs again, so I feel deeply about the understanding of using the brand and the tricks of becoming variousVIPs.

The content of Slkor’s official website (https://www.slkoric.com)

The excellent maintenance and after-sales service of the products is also an extension of the brand value. I used AO Smith water purifier for many years, and I still regularly receive filter elements and other accessories from Smith. Besides, as for the five-star service of air conditioner installation and maintenance from Haier, it’s very careful and warm. The brand products deserve good quality and reliable service.

The root cause of the incident of a woman sitting on the roof of a Mercedes Benz a few years ago was the poor after-sales service after the quality problems of Mercedes Benz occurred. There is a very big gap between the poor after-sales service and the famous brand Benz, which leads to customer’s extreme dissatisfaction and public opinion. A few days ago, Brother C from Huaqiang North complained to me that the maintenance of Porsche 4S shop was not good. So I decided that I would buy a luxury Corolla rather than a Porsche when I made a fortune. Of course I also find an excuse, because my capital is not enough for ostentation!

Ⅱ. Brand means positioning

As the saying goes, “birds of a feather flock together”, we social animals lay emphasis on rules and orders. Only when an individual finds his suitable position can ethnic groups develop healthily, stably and orderly. It is a simple and effective way to improve group positioning by using brand empowerment combined with their own gifts. Increasing social positioning allows access to better resources, as for animals, it can increase the chance of passing on DNA.

The legendary Patek Philippe watch treasured by the famous soccer star Beckham

Brands are divided into many different grades and ranks and are positioned at different market segmentations. For instance, Patek Philippe watch, Hermes bag, Cartier and Tiffany jewelry, the consumers of which are either rich or respectable. The first time I knew "Patek Philippe" watch is when vice chairman Rong Yiren wearing it to make a reception foreign guests.

We wear clothes and shoes from Nike or Adidas while doing exercise but we will choose business suit from Zegna while meeting high-end customers; we use pens from Montblanc while signing important contract. When brothers in Huaqiangbei date, it’s recommended to have a cup of Kopi Luwak coffee at a 5-star hotel for the first time. What really matters is the atmosphere and mood while using a small spoon to gently stir the edge of the cup a few times. Another choice is to have a meal at Wang Steak, ordering the top steak of which one cow has six only.

The website page of Kinghelm（www.kinghelm.net）

In those years when my two companies, Kinghelm and Slkor, ran businesses at Huaqiang North Commercial Area, I socially interacted with people in Huaqiang North here and there, eating and drinking for free just through those skills. I drove a second-hand BMW with several boxes of expired Moutai and Wuliangye in the trunk, blending in the upper social class of Huagqiang North and making the acquaintance of the rich, which made me a pseudo big shot who likes to point out problems dashing along without paying the bill. Unlike me who tried to show off myself, they were indeed rich and had power. I try to avoid acquaintances when eating rice with pig trotter in Huangqiang North quietly and secretly, in order to maintain my brilliant image of a pseudo big shot in Huaqiang north!

There was a popular stuff “Watch Man” online, a secretary of county committee wears a branded watch which is not matched with his actual income. It triggered public criticism online and finally he was investigated, which tells us to be cautious while showing off.

Ⅲ. Brand means loyalty and trust

Brand could comfort our soul and is a harbor of our heart. It also means trust for the brand owner and story. Brand can touch people and our most gentle inner heart.

Those American soldiers fighting overseas in the WWII lived in fear and trembling, but they became very much joyous as if they got a flight ticket home soon after noticing a Coke Cola billboard. I used to drink with senior engineers from Shanghai who were responsible for construction of military industry in third-tier region in Mianyang City. They said the happiest thing in the 1960s was receiving a package of HATAMEN cigarettes. Smoking HATAMEN cigarettes, he could seemingly find home and see his mother busying in the kitchen in the smoke. Overseas Chinese feel they are close to their country when using Huawei mobile phone, and Lenovo laptop, this feeling may be similar to holding a passport in hands in the movie Wolf Warriors.

An Old billboard of Coke Cola

When a customer has doubts and worries about a new product, he will naturally choose the branded product, which means trust on brand. With this bottom line thinking, customers believe the enterprise of famous brand will control its quality. So customers trust the quality system, management system, supply chain and corporate ethics of branded companies and they can be rest assured by buying their products, although the price is higher!

Ⅳ. Brand means historical inheritance and accumulation

The product placement of Louis Vuitton in the film Titanic made its remaining special charm appears vividly. I have to say that the soft ads and brand placement of LV are much better than our brand “Slkor” (www.slkormicro.com) and “Kinghelm” (www.bds666.com), both of which are purposefully associated with Huaqiang North.

There is a famous ancient Greek myth, the snake monster Medusa is a beauty, each of her head braid is a snake, which is very strange, and the man who saw her unique face and eyes will immediately become a stone. But extreme beauty has a deadly appeal, and men were unafraid of death and still enjoyably want to see it one after another. The luxury brand Versace uses Medusa's portrait as its Logo, which makes sense.

Another example is “National Cellar 1573” --- a high-end brand of Luzhou Old Cellar, and it’s said that this cellar began to make liquor since 1573. Television was just born in the 1980s and the ads “Originated from Tang Dynasty Palace, Jiannanchun, the liquor of the age” appeared on TV every day. Jiannanchun’s ads are purposefully associated with Tang dynasty, which is several hundred years earlier than what “National Cellar 1573” boast. The curvy appearance of Jiannanchun crystal bottle is similar to the "beauty shoulder" of the classic purple sand pot, imitating the shoulder of maidens with plump and sumptuous shape in Tang dynasty, therefore Jiannanchun takes pains to advertise itself.

The advertising words of “National Cellar 1573” with a sense of time

The French-based wine Hennessy has opened its franchise store in Champs Elysees, Pairs, which is said to have a long history of over 150 years. The top wine Louis XIII was said that it contained some base liquor and water from times of Louis XIII, reminding the glory of French nation at that time. The brand of “Daoguang 25”, a kind of famous Chinese liquor unearthed in Jinzhou City, Liaoning Province, was originated from “alcohol container” unearthed in twenty five years of Emperor Daoguang. Now, it has been stored in the Palace Museum as the only liquid cultural relics.

As time goes by, we may forget many figures and stories. Classic brands must be inherited through accumulation for a long period of time. Classic brands will talk to the outside world in their own way, and only we listen to them with heart, plus knowledge and quality can we understand them. Classic brands will be inherited longtime and they are valuable wealth of human society.

V. Brand has the Midas touch

Brand is so magic, as it can turn mediocrity into miracle and transform stone into gold. Once described using the most popular words, “brand can empower product”. And in the opinion of Song Shiuqiang from Kinghelm and Slkor, “brand yields both fame and money”. The word "grafting" can describe the combination of brand and product, “Grafting” is a technology derived from fruit cultivation, here it means the grafting of products with a famous brand or celebrity will yield tremendous energy in the market, bringing considerable benefits. The hearsay that accountant Jia (Jia Yueting) would return home next week to repay his debts is definitely a Suffocating “Eco Chemistry” effect.

A pair of chopsticks, used in the state banquet of the American President Nixon's visit to China, or collected by Zhao Zhongxiang, the host of CCTV, they are much more valuable than the ordinary ones. By associating with “Leica”, a Germany-based optical lens giant and “Prosche”, an Italy-based sports car brand, Huawei directly enhanced its brand popularity. At the beginning when Huawei started to explore the mobile phone market, it tried to associate with “Leica” and “Porsche”, both of which are the top brands in their fields with a history of several decades or even a century, the grafting of Huawei with Porsche and Leica promotes the brand of Huawei, leading to the rise of its price. Therefore Huawei mobile phones with Leica lens and Prosche design were sold out in Huaqiang North Commercial Area. A businesswoman in Huaqiang North once wanted to buy a latest Huawei mobile phone as a gift, she managed to get it due to my help. With its strong brand operation ability, Huawei has created a classic case of brand grafting and cooperation, it also made a great fortune.

Micheal Jorden with Nike sports shoes

Michael Jordan, king of basketball, and Nike, the sportswear brand made each other better. Jordan fought for victory on basketball one after another and won countless championship trophies of NBA. By following the step of Jordan, Nike launched Jordan basketball shoes of different series with a big number of fans. Jordan was titled as the king of NBA basketball court, Nike ranked top in the malls, and both supported each other and made money together. 

Pepsi Cola followed Coca Cola step by step in American carbonated beverage market. In the 1980s, rock musician Michael Jackson appeared all of a sudden, and then Pepsi Cola started to cooperate with him. Michael Jackson finally became king of rock and roll, while Pepsi Cola successfully occupied a share of Coca Cola's market and mastered the market of the new generation in the US. This is also a typical example of successful brand grafting.

Ⅵ. Brand means value creation

Brand brings the right of premium. In today’s society, excessive production capacity can be basically found in each industry, where products are also highly homogenized, and companies rely on the advertising and promotion to compete.  To be outstanding, the product has to be popular and sell well, so doing a good brand is a big weapon.  Brand can create value, in other words, it can be sold at a high price. Therefore the profits of the enterprise will rise and the company can develop further.  

Taking the peer of Slkor (www.slkormicro.com) in semiconductor industry as an example, Leshan Radio Factory, whose brand is LRC, is mainly specialized in the manufacturing of diodes, transistors, low voltage MOS tubes, etc. It was the OEM factory of a Japanese semiconductor plant whose product price was very high. However, at first, the exactly same product with the trademark “LRC” were unsalable, even with a low price. Actually, products of LRC and Japanese brand are the same in terms of raw materials, technique, workers, organizational system, machinery equipment, management mode and production procedures and even their quality. The situation above also occurs to the OEM sporting shoes factories in Zhejiang, Fujian Province and Dongguan City. They were the OEM factories for overseas brands such as Nike, Adidas and Puma. But after creating their own brands, they basically followed the same situation and could do nothing but served as OEM factories once again.

I used to work in real estate field, let’s talk about the house issue. Vanke is a well-known brand in real estate industry and its real estate projects not only sell well but also at a price that is about 10% higher than those developed by other brands with the same grade and location. In addition, the price and supporting conditions that the government offers are also much more favorable when Vanke procures land. It is similar to Gree in household appliance industry. Gree’s air conditioners sell much more than those of other brands and rank top one in this industry in spite of its higher price.

It’s a general market rule that during the transition from an unbalanced market to a saturated balanced market, those companies unable to operate and manage a brand only end with merger or bankruptcy, even they could supply high quality products. The situation above is the same in the industries with full competition such as TV, refrigerator and mobile phone.

Sports car Ferrari Enzo

Of course, ordinary people can not afford the price of the top brand. The cars of Rolls Royce, known as "mobile works of art", Patek Philippe watches with beautiful design and strict production control, and Ferrari Enzo sports cars are so rare that I saw only one in Shenzhen Huanggang village a few years ago. So I took a good look at it for half an hour, Ferrari Enzo is similar to works of art, which show the inspiration of designers, combined with the excellent production of engineers, maintaining a unique scarcity, and it brings alone the hedging appreciation of value, Even a treasure that can be passed down to future generations.

Ⅶ. Brand is culture and also means the attitude towards life

Brand and Logo are usually used in combination, with unique identification, conveying trust, value and hidden cultural information, as well as showing their attitude towards daily life.

A few days ago, I organized a drinking party for Huaqiangbei bosses, Guotao, whose nickname was “Brother Meiman”, drived a Maserati SUV, and another lady drived BWM Z4. The logo of Maserati is a trident placed on the leave-shaped base, which was said a weapon of the Sea God Neptune (or Poseidon, according to another version of legend), which reflects the perfect combination of noble brand and sports spirit. Brand also represents a lifestyle. The logo of BMW is the combination of propeller, blue sky as well as white cloud and actually means a high taste and leisure life! In this high-end occasion suitable for showing off, I have to open a few bottles of boutique Maotai Feitian or I lose! Unfortunately, in recent years, Maserati has been tarnished by those people who pretend to be successful in the fields like WeChat business, equity and micro-loan, and Maserati has become the standard feature for those people to show off on Tik Tok and WeChat moments! 

Nike is the top sports brand and the hook logo of Nike is said to refer to "the sound passing through the sky". In my perspective, it means the different strengths of exercising in response to skills, adjustment of angle and sudden actions so as to connote the charm of sports, with thoughts flashing across one’s mind and leaving endless aftertaste. The advertising slogan of Nescafe “it tastes great” enables middle-age men to enjoy life during break. How wonderful the life is!

Visual hammer and mascot could also create strong visual impact and mental resonance, besides brands and logos, such as the wild cowboy in the ads of Marlboro cigarette, Donald Duck and Mickey Mouse in Disney and the mascots Bing Dwen Dwen as well as Shuey Rhon Rhon of Beijing Winter Olympic Games. All of them are all successful combination examples of brand and business!

The mascots Bing Dwen Dwen and Shuey Rhon Rhon of 2022 Beijing Winter Olympic Games

Ⅷ. Brand represents corporate culture and corporate ethics

Companies that can run brands well often focus on corporate culture and social ethics. What behind the brand is that the brand leads the trend, maintains public order and good custom, spreads universal values and promotes social development.

Business is like a battlefield, and branded enterprises generally survive longtime. During this process, they will resist risks and temptations, so it requires more soft power such as corporate culture and ethics. Nautica is a Spanish brand of casual clothing, whose Logo is a simple two-leaf sail, which not only reflects human’s exploration of unknown areas and the desire for a better life, but also shows that the company will not be afraid of hardships to achieve better development!

Clothing shoes and hats are mostly made of cowhide and sheepskin, besides Hermes and other luxury goods use crocodile skin and ostrich skin. In recent years, big brand companies are replacing animal leather with synthetic materials due to the advocacy of protecting animals, which takes the lead to the advanced concept. Then other brand companies follow suit, promoting the protection of environment and animals. Vanke creates Vanke Weekly, which publicizes humanistic spirit and transparent corporate governance concept, and takes the lead in green building research. ST Semiconductor which our Slkor Semiconductor benchmarks and learns from has been supporting environmental protection and energy saving, focusing on low power consumption of MCU products and spending a lot of money to protect the tropical rainforest.

On the contrary, some enterprises do not choose the right way to earn fast money, although it takes short time to earn money, but the way can’t last long, and finally they were spurned by customers! Our corporate ethics of Kinghelm and Slkor is "good virtue carries happiness, holiness within and crown outside", "do not do to others what you do not want others to do to you", and we pay attention to the collaborative development with partners, and maintain the ecological health of electronic components industry.

The corporate culture of Slkor

Ⅺ. Brands are trend and inspiration

Big brands know the code of trends and lead the way in turn. Apparel delivers inspiration and feeling, making consumers produce endorphins, while industry is the R&D and market promoter of new materials, technologies and products, it has a strong team and profound strength good at digging new elements, discovering new needs and launching new products, which is the core competitiveness of big brands.

Designer is a unique profession which needs inspiration to design products. A good designer is either a genius or a madman, such as Versace and Steve Jobs. They have insight into human nature and consumer’s psychology, and combine the lightning inspiration with new technologies and methods to create trend-leading styles and products，which not only makes people's lives better but also they earn a lot of money.

Apple's products, sales and profits are so dominating that it leaves Samsung, Huawei and Xiaomi behind. After the Coco perfume of Chanel was sold well, other brands immediately followed suit, and then I felt that the mosquito repellent toilet water had the same smell as Coco! Burberry's plaid pattern is a classic and has been seen on many brands of clothing. A large number of brands release new trends every year at the Fashion Show in Milan, Italy, hoping to seize opportunity of the trend and business!

Chanel’s new trend release in autumn and winter

The classic styles at Chanel’s new trend release in autumn and winter also will be imitated by big brands, which will be enduring and unfading. For example, LV’s retro toilet bags will be sold out immediately and also be imitated, and the beautiful ladies carrying fake LV or other brands of toilet bags flooded the streets. Big brands also combine fashion and art, and LV cooperated with popular Japanese graffiti cartoonist and fashion designer Nigo to create a joint product, which makes a good effect.

Ⅹ. Brand has unique personalities and characteristics

Brand products have unique personalities and distinctive characteristics, and they are reflected in the appearance and function of the product, which are so extraordinary and recognisable!

The frog-eye headlights of Porsche sports car have a strong visual impact. Starting from the classic Porsche 911, all Porsche models retain the large frog eye. No matter how the bulbs inside are changed or what new models are, the frog eye is the most precious and pure blood of Porsche. Brother C, a boss of Huaqiangbei, bought a Porsche 911 and immediately asked me to go to Huaqiangbei to enjoy frog eyes and drink some Moutai. The diamond-cut exterior lines of Cadillac car and the two front grilles of BMW are all belong to this category.

Evergrande’s Xu Jiayin wearing the Hermes belt

The pattern of the first letter “C” of Chanel continues to appear, which are everywhere in Chanel bags, zippers and so on. I saw several Huaqiangbei businesswomen's earrings are double C. Xu Jiayin, whose nickname is “Belt Man”, his Hermes belt buckle is also gold-plated with a capital H. These brand Logos can increase the familiarity and visual impact into customer's eyes, enabling them to show off!

Ⅺ. Brand represents positive energy

To be accepted and worshipped by everyone, the brand must have positive, healthy, noble moral character, elegant taste and other positive energy, which is the same as the spokesperson. Michael Jordan, a basketball player who endorses for Nike, Kong Linghui, a table tennis player for Anta, and Zinedine Zidane, a French football player for Adidas, their fighting spirit and competitive level represent mankind's pursuit of “faster, higher and stronger”. The global brand ambassador of Earl Watch is famous Chinese actor Hu Ge, who is not only very handsome, but also has a good quality of moral and art, so he is a good example of the entertainment industry, and its brand spirit of Earl Watch "always do better" happens to coincide.

Last year Zhengzhou suffered a flood, and the domestic brand "Hongxing Erke" became the limelight. Although Hongxing Erke had difficulties, it resolutely provided the support for the disaster areas in Zhengzhou. Many online citizens immediately returned the favor and rushed to purchase the products of Hongxing Erke, even its products in old inventory are sold out, which is the result of the combination of brand and positive energy. In 2008 of Wenchuan Earthquake, "Jiaduobao", a brand of drink, became hot by donating 100 million yuan to the disaster areas. Since then, it has been common on the table of ordinary people. There is a saying of "Yan’s tendon and Liu’s bone" in Chinese calligraphy, Yan is Yan Zhenqing, a calligrapher in the Tang Dynasty, whose works are dignified, magnificent and vigorous. He was loyal and patriotic, unyielding in the face of the rebels. Yan Zhenqing’s memorial manuscript to his nephew, known as the second running script at that time, remembered by the later generations! Later Wen Tianxiang highly praised Yan Zhenqing in his masterpiece "Poem of Integrity"!

I like Michael Jackson and his song "We Are the World" very much, which was composed by him and his friends for the relief of disaster victims in Africa. At that time, it raised 60 million dollars, and he donated 1 billion dollars to the charity. Despite some of his bad press, Michael Jackson remains one of the biggest stars on the planet.

Michael Jackson’s joint work with other musicians “We Are the World”

While Tyson is well-known but he almost has no advertising income, and brands shun him because of his bad quality.  Yan Song, the prime minister of Ming Dynasty, was good at calligraphy, but only the words of "Liubiju" pickles in Beijing were written by him because of his bad personality.  Now after the bad press of a spokesperson is exposed, the brand company will cancel the contract, that’s the reason!

Ⅺ. Brand is also for ostentation

Vanity, jealousy, selfishness, greed, arrogance are human’s weakness and destiny, but also the power of social progress and development! Derived from the foregoing, ostentation is something that everyone does, more or less. A few days ago, I saw a video of Chen Danqing, a painter. He snickered, "Art is for showing off." I can’t agree more. So showing off is a lore, which not only has a big market but also is a big business!

He Liping’s photo for showing off “where there is sand in heart, there is Maldives”

Discovering this big secret that many people like to show off, will the businessmen of brand operation let it go? They pander to people to show off, and the product sells at a sky-high price. All kinds of concept, limited edition as well as signature fool you and make you dizzying, leading you to buy though you tighten your belt! There are many examples like this, someone sells his kidney to buy Apple mobile phone, college girls take naked photos to get loan to buy bags, and someone can't afford to buy original products so he chooses knockoffs! Fooling people to show off is also a trick for big brands to make money!

Our clothes originated from the leaves the ancestors wrapped their bodies with, the basic function is for cover, warmth and protection, and finally it’s related to the manner, class and ostentation! Yesterday I went to Huaqiangbei to have a party with friends from Chaoshan, drinking Moutai and eating bluefin tuna. I immediately posted the activities on WeChat, Tik Tok, Weibo, Xiaohongshu and so on. I, Song Shiqiang of Kinghelm and Slkor, have many ways to show off!

In last year's popular TV series "Only thirty years old" the heroine Gu Jia spent more than 300,000 yuan on luxury handbags with her credit card in order to blend in with the rich. The heroine of Maupassant's novel "The Necklace" borrowed her friend's necklace to show off at a party. Someone likes to show off, no matter it’s in ancient or modern time, Chinese or foreigner.

According to our Huaqiangbei losers, the brand, "enable me to show off and make it". Finally I sum up, the ostentation enables the brand to make a lot of money, and brand carries forward the ostentation in turn. Brand combined with ostentation makes our life beautiful and colorful!

Products on the website of Kinghelm (http://www.kinghelm.net)

Shenzhen Kinghelm Electronics Co., Ltd.（www.kinghelm.net）is invested and managed by Song Shiqiang. Kinghelm is a national high-tech enterprise as well as a member of "China Satellite Navigation Association", "China Information Industry Chamber of Commerce" and "Guangdong Connector Association", moreover it has obtained a number of invention patents and software copyrights of Beidou. Kinghelm specializes in the technology research, product design and manufacturing and sales service of microwave RF signal transceiver, micro electronic connector and interconnection system products. Kinghelm’s technical team is from Tsinghua University, UESTC and overseas professionals, with R&D capability of high-quality and high-performance products. Kinghelm has obtained ISO9001 management system certification, and IATF16949 automobile quality system certification, UL, TUV, RoHS, REACH certification are in the application.

Kinghelm’s management system certificate GB/ISO19001:2015

Kinghelm connects Beidou. Kinghelm’s brand KH series of products recently added data electrical signal transmission connector, precision connector, plug-in unit and terminal, including board end, wire end, micro terminal, wire-to-board, wire-to-wire, board-to-board and insulation displacement connector and other types of connectors. In addition, containing SIM socket, USB C, Type-C, HDMI, RJ45 interface, plug-in unit, PCB board connection terminal, pin header, female header, plug and unplug parts, thimble spring, crimping terminal, etc.

Shenzhen SlkorMicro Semicon Co., Ltd., whose technical elites are from Tsinghua University in China and Yonsei University in South Korea, masters the international leading third generation semiconductor technology of SiC power device, therefore there factors made the company: new materials, new technology and new products. Slkor’s products can be divided into three major IC series: diode and triode, power device, and power management chip. Slkor has developed from a single IP design company into a national high-tech enterprise covering the design, R&D, production and sales service, now "Slkor" Its brand is gaining good reputation in the semiconductor industry. And its official website has gradually become one of the most important platform for collaborative development of the semiconductor industry , which not only promotes Slkor’s products and publicizes "Slkor" brand, but also carries out the industrial technology and information exchange, collision of ideas, and data query, etc.

The product display on the website of Slkor (https://www.slkoric.com)

Slkor has been making efforts in the aspect of "domestic substitution" of electronic components. Products of Slkor are increasingly abundant, which can be applied to the industrial and military field, including SiC diode, SiC MOSFET, IGBT, the 5th generation ultra fast recovery power diode, etc., which can meet the needs of high-performance products in these fields, such as new energy vehicle, high-end equipment, communication & electric power equipment, solar photovoltaic and medical equipment and so on. Consumer products include high and low voltage MOS, SCR, rectifier bridge, Schottky diode, ESD protection diode, TVS diode, general-purpose diode and triode, power management ICs, Hall sensor, high-speed optical couplers , etc., which are widely applied to smart phones, laptops, intelligent robots, smart home appliances, IoT and IoV, LED lighting, 3C digital products and other fields. Slkor will launch more digital and analog IC products in order to provide more professional and comprehensive service for customers.  

The development history of Slkor

Brief Introduction of Song Shiqiang

On top of being a private economic researcher of the Economic Development Center of the State Council, Song Shiqiang is also a member of the electronic information expert database of China Association for Science and Technology, and a commercial research expert of Huaqiang North. Mr. Song was the former CEO of an international real estate listed company. He has invested and managed a list of companies such as Shenzhen SlkorMicro Semicon Co., Ltd. and Shenzhen Kinghelm Electronics Co., Ltd., building the "Slkor" and "Kinghelm" brands. Both "Slkor" and "Kinghelm" are national high-tech companies and they have obtained dozens of invention patents and software copyrights. In addition, Slkor is one of the fastest-growing semiconductor companies in China, and its vision is to become "the leader of the domestic semiconductor manufacturing industry".

     "Kinghelm Connecting Beidou" is the slogan of Kinghelm company. Beginning from the development of Beidou antenna, Kinghelm has developed and produced microwave antenna, RF connection line and electrical signal connector and other products, embracing the intelligent era for Internet of Everything.  Song Shiqiang has a wide reputation and influence in the semiconductor, Beidou positioning and navigation industry. As one of the renowned business leaders in Huaqiang North Commercial Area of Shenzhen, Mr. Song is striving to make his best efforts to improve the business environment, hoping that Huaqiang North will become a catalyst for reform and opening the window of Shenzhen's economic development.